利用人生中難得的空檔,
想多多充實自己.
以下是我的書單: (a very challenging one)
Branding, Advertising, Marketing類:
1. Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands (by Martin Lindstrom, Patricia B. Seybold)
2. the Breakaway Brand: How Brands Stand Out (by Francis Kelly, Barry Silverstein)
3. Emotional Branding: the New Paradigm for Connecting Brands to People (by Marc Gobe, Marc Gobé, Sergio Zyman)
4. Fashion Brands: Branding Style from Armani to Zara (by Mark Tungate)
5. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (by Alina Wheeler)
6. How Brands Become Icons: the Principles of Cultural Branding (by D. B. Holt)
7. Luxury Fashion Branding: Trends, Tactics, Techniques (by Uche Okonkwo)
8. the Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (by by Al Ries and Laura Ries)
9. Zag: the Number One Strategy of High Performance Brands (by Marty Neumeier)
10. Adcult USA (by James B. Twitchell)
11. Trading Up: The New American Luxury (by Michael Silverstein and Neil Fiske)
12. the Image: A Guide to Pseudo-Events in America (by Daniel J. Boorstin)
13. Class: A Guide Through the American Status System (by Paul Fussell)
14. Wikinomics: How Mass Collaboration Changes Everything (by by Don Tapscott, Anthony D. Williams)
15. The Southwest Airlines Way (by Jody Hoffer Gittell)
16. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (by W. Chan Kim, Renée Mauborgne)
17. Priceless: Turning Ordinary Products into Extraordinary Experiences (by Diana Lasalle, Terry A. Britton)
18. The Innovator's Solution: Creating and Sustaining Successful Growth (by Clayton M. Christensen, Michael E. Raynor)
19. Global Marketing Management (7th Edition) (by Warren J. Keegan)
20. Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition)(by Robert M. Grant)
21. Point of Purchase: How Shopping Changed American Culture (by Sharon Zukin)
22. the Substance of Style: How the Rise of Aesthetic Value is Remaking Commerce, Culture, and Consciousness (by Virginia Postrel)
23. the Design of Everyday Things (by Donald A. Norman)
________________________________________________________________________________________________________-
24. Groundswell: Winning in a World Transformed by Social Technologies (by Charlene Li)
25. Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations (by Amy Shuen)
26. Social Media Marketing: An Hour a Day (by Dave Evans)
27. Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online (by Warren Whitlock)
28. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (by Bradley L. Jones)
29. Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition (by Sernovitz)
30. Marketing to the Social Web: How Digital Customer Communities Build Your Business (by Larry Weber)
31. Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business) (by Stephanie Diamond)
32. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (by David Meerman Scott)
33. YouTube for Business: Online Video Marketing for Any Business (by Michael Miller)
34. Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses (by Steve O'Leary)
Entertainment Business類
1. Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents (by Robert Marich)... the 2009 edition is coming out on Jan. 22, maybe i should update mine.
2. Open Wide: How Hollywood Box Office Became a National Obsession (by Dade Hayes and Jonathan Bing)
3. Walt's Revolution!: By the Numbers (by Harrison Price)
留言列表
[Word Diary] 品牌行銷、英文文案、群眾募資專業相關 (1)
